Shape Markets. Build Brands. Turn Marketing Expertise Into Doctoral Impact.

Marketing is no longer limited to promotion. It is about understanding people, shaping demand, building trust, creating value, managing customer relationships, competing in digital markets, and helping organisations grow in measurable and sustainable ways.

The DBA Marketing offered through UCC eCampus is designed for experienced professionals who want to turn marketing and business growth experience into applied doctoral research. This professional doctorate helps learners investigate real marketing, customer, brand, and market performance challenges, develop evidence-based solutions, strengthen strategic marketing leadership, and contribute practical knowledge to marketing management, consumer behaviour, digital marketing, brand strategy, and business growth.

Through UCC eCampus, learners can study flexibly while continuing to work, engaging with online learning resources, academic materials, research support, doctoral supervision, scholarly discussions, assignments, and applied research activities through a structured digital learning environment.

1. National ID – Valid Ghana Card (for nationals) and Valid Passport (for international students). (A Refugee Identity Card, residence permit or UN travel document shall be treated as National citizens (based on University’s discretion))
2. Official Degree and Transcripts in English. Applicants with qualifications (Degree/Transcript) not in English are required to give a translated version of their degree(s).
3. All foreign applicants should apply to the Ghana Tertiary Education Commission (GTEC) for the credential evaluation of their degree (This process should be completed by the Applicant)
4. Regarding submission of Proof of English:
   1. Submission of Proof of English as Medium of Learning/Instruction is NOT A MANDATORY requirement for degrees obtained from Countries with English as Official Language and Language of Instruction.
   2. Submission of Proof of English as the Medium of Learning/Instruction is MANDATORY for degrees obtained from countries where English is NOT the Official Language and Language of Instruction.

   *Final Decision for determination of Countries with English as Official Language and Language of Instruction shall be at the discretion of the University

5. Interview/Online Entrance Exam can be an on-demand additional requirement from university where applicable

*The University reserves the right to request additional information, documentation, assessments, or verification procedures as deemed necessary before making a final admission decision.

Marketing leaders are expected to do more than create campaigns. They must understand customers, interpret market data, guide brand decisions, support growth, build trust, compete across digital platforms, and prove the value of marketing to the organisation.

The DBA Marketing at UCC eCampus helps you build that next level of capability. You will learn how to investigate complex marketing problems, apply advanced research methods, analyse customer and market evidence, and translate doctoral research into practical recommendations that strengthen brands, improve customer relationships, and support business growth.

This programme is ideal if you want to move from campaign execution to strategic market leadership, from experience-based marketing to evidence-based decision-making, and from professional marketing expertise to doctoral-level authority in marketing practice.