Build Brands People Trust. Lead Marketing That Moves Markets.

Marketing has moved far beyond promotion. Today’s marketing leaders are expected to understand consumers deeply, build trusted brands, manage digital ecosystems, use data intelligently, lead innovation, and create strategies that drive measurable business growth.

The MBA Marketing offered through UCC eCampus is designed for professionals who want to become strategic, digitally confident, and insight-driven marketing leaders. This programme develops advanced knowledge in marketing principles, brand management, consumer behaviour, digital marketing, market intelligence, AI-enabled marketing, and responsible business leadership.

Through UCC eCampus, learners can study flexibly while continuing to work, engaging with online learning resources, lectures, discussions, assignments, research activities, and academic support through a structured digital learning environment.

1. National ID – Valid Ghana Card (for nationals) and Valid Passport (for international students). (A Refugee Identity Card, residence permit or UN travel document shall be treated as National citizens (based on University’s discretion))
2. Official Degree and Transcripts in English. Applicants with qualifications (Degree/Transcript) not in English are required to give a translated version of their degree(s).
3. All foreign applicants should apply to the Ghana Tertiary Education Commission (GTEC) for the credential evaluation of their degree (This process should be completed by the Applicant)
4. Regarding submission of Proof of English:
   1. Submission of Proof of English as Medium of Learning/Instruction is NOT A MANDATORY requirement for degrees obtained from Countries with English as Official Language and Language of Instruction.
   2. Submission of Proof of English as the Medium of Learning/Instruction is MANDATORY for degrees obtained from countries where English is NOT the Official Language and Language of Instruction.

   *Final Decision for determination of Countries with English as Official Language and Language of Instruction shall be at the discretion of the University

5. Interview/Online Entrance Exam can be an on-demand additional requirement from university where applicable

*The University reserves the right to request additional information, documentation, assessments, or verification procedures as deemed necessary before making a final admission decision.

Many professionals reach a point where basic marketing experience is no longer enough. They are expected to understand changing consumers, lead brand growth, manage digital channels, use data, apply AI tools, communicate strategy, and prove marketing impact through measurable results.

The MBA Marketing at UCC eCampus helps you build that next level of capability. You will learn how to analyse markets, understand consumer behaviour, design brand strategies, lead integrated campaigns, use marketing analytics, and evaluate the impact of digital technology and AI on modern marketing practice.

This programme is ideal if you want to move from executing campaigns to leading marketing strategy, from managing channels to building brand value, and from experience-based decisions to evidence-driven marketing leadership.